ITW Dynatec, a global leader in bonding and sealing solutions, has appointed Nordine Meniai as EMEA sales manager, Packaging. In his position, Meniai will be responsible for the strategic focus of the Packaging Division, as well as managing direct partner relations throughout the hot melt adhesive industry in the Europe, Middle East and Africa (EMEA) region. ITW Dynatec’s Packaging Division provides hot-melt adhesive systems for state-of-the-art bonding solutions to various industries, such as agricutural, food and beverage, pharmaceutical, personal care products, chemical and cleaning.

Meniai brings with him an extensive background in sales, customer acquisition, and more than ten years of successful global business development, having previously expanded markets in Europe, Africa and Asia. Nordine’s resume includes five years at Anixter (American Group) specializing in fasteners for the automotive sector in Southern and Eastern European markets. As key account manager for Valeo, Dura Automotive, Nordine was responsible for increased sales from €700,000 to €8 million.

During his tenure at Edgen Murray, part of Japanese-based Sumitomo Corp., a major company in the steel industry, he firmly established the company’s sales and service presence on the African continent, with further expansion to Europe and Asia. Under his leadership and direction, Meniai’s team developed the company into the main steel industry supplier to the energy sector in 10 countries across Africa.

With this addition of Meniai, who studied mechanical engineering at the UTBM/ESTA and received an MBA in Industrial Management, the company is well positioned for future growth in the EMEA region. “ITW Dynatec has an outstanding industry reputation for bonding and selaing solutions,” he comments. “I’m excited to be joining such a highly regarded and capable team, and I look forward to contributing to the company’s growth and success.”